Tathastu: Pioneering the M2C Revolution in Fashion

Welcome to Tathastu, the world's first Manufacturer-to-Customer (M2C) service provider in the fashion industry. At Tathastu, we're not just redefining how T-shirts are sold; we're revolutionizing the entire process of fashion retail for emerging brand builders.

Traditional retail models, including D2C, involve multiple layers - manufacturers, wholesalers, and retailers, each adding their mark-up. As a D2C brand, even if by chance you get to buy directly from the manufacturer, there's a certain MOQ per design or color, hence you end up with a lot of dead stock in case any design or color doesn't pick up sales. Then there are massive logistics cost involved too. Not to mention the long wait time, which in most cases is more than a month from design to delivery.

Tathastu, however, connects directly with you, the brand builders on one end and your customers on the other. We're eliminating unnecessary intermediaries, allowing nascent brands to flourish without the burden of excessive costs, waiting time, risk, and whole lot of uncertainty.

How Tathastu's M2C Model Works?

Tathastu's Manufacturer-to-Customer (M2C) model operates in three straightforward steps.

  1. Begin with a Vision: Your design is the heartbeat of your brand. At Tathastu, we invite you to unleash your creativity. Submit your custom T-shirt designs to us. Our expert team meticulously reviews it, ensuring feasibility and alignment with our high production standards, also ensuring they align with production capabilities and quality standards.

  2. Get the ball Rolling: Once approved, you just start with your marketing campaigns and wait for the sales. If you get 100 orders, we dispatch them to your customers. If you get 10 orders, we dispatch them to your customers. If you get even 1 order, we dispatch them to your customer. If you get none, look at step number 1 and just have fun.


  3. Feedback Loop kicks in: Your brand's journey with Tathastu doesn’t end at delivery. We cherish your feedback; it's the cornerstone of our continuous improvement. Your insights drive us to constantly evolve, ensuring that Tathastu remains synonymous with innovation and customer satisfaction.

At Tathastu, excellence is non-negotiable. Post-production, and before dispatch, each T-shirt undergoes rigorous quality control. This process is our promise – a guarantee that what reaches your customers is nothing short of perfect.

Our strategic location in the heart of India empowers us with an unparalleled distribution advantage. This means your orders are dispatched swiftly and reach their destination promptly, ensuring your brand’s momentum never slows down.

Tathastu: Beyond Custom, Truly Yours!

At Tathastu, we don’t just manufacture T-shirts; we craft stories of success, innovation, and growth. Our Manufacturer-to-Customer (M2C) model isn’t just a process; it’s a partnership where your aspirations meet our expertise. It's where challenges transform into opportunities, and visions become vivid realities.

Our M2C service offers an unparalleled blend of personalization, quality, and affordability. We don't just customize; we intimately understand and craft each piece to be a true extension of your brand's essence and vision. Join us, and experience a partnership where your aspirations are not only met but cherished and brought to life.